Creators. Brands. Agencies.
The creator economy runs on about eleven browser tabs.
Herd is the creator business platform that puts all of it in one place.
Herd is a UK workspace for the three sides of the creator business. Creators plan content, run deals, sign paperwork and get paid in it. Brands run campaigns in it. Agencies run a roster in it. When two of those sides are both on Herd, they read the same deal record instead of emailing each other about it.
Free plan for creators, with no card. Brands and agencies can book a demo first.
Read the product tour
Creators. A dashboard of revenue, audience and live deals, a calendar that publishes for you, and a media kit at herduk.co.uk/yourname that a brand can open without asking you for a file.
Brands. Search creators on Herd, save the ones you like, and invite them into a campaign that holds the brief, the deliverables, the approvals and the invoice you pay.
Agencies. A roster with live deals and revenue against each creator, and one board that moves every deal from outreach to complete, with the commission split out of the payment.
Illustrative workspaces and fictional demo data. Music only; all messaging appears on screen.
One record
Three sides, one record
A brand deal normally lives in four places at once. The brief is in an email, the contract is a PDF somebody scanned, the invoice is in an accounting tool and the commission is in a spreadsheet nobody else can see.
In Herd those four things hang off the same deal. The creator opens it from their account, the brand opens it from theirs, and the agency that routed the work opens it from a third. A deal can be linked to the brand and to the agency behind it, so a proposal sent from one side arrives in the other side’s account, a contract is signed by both, and the commission comes out of the payment rather than being chased after it.
Recreated Herd screens with fictional demo data, here and everywhere else on this page.
The tab count
What Herd replaces
Most creator businesses run across half a dozen subscriptions that do not speak to each other, which is why the same brand name gets typed into four of them. Here is the swap, category by category.
- A social scheduler
Calendar and drafts · Direct publishing
Plan the month on one calendar, keep the unfinished ones as drafts, and send the finished post to Instagram, Facebook, TikTok and X from a single composer.
- A second email client for brand mail
Inbox
Connect Gmail or Outlook and read, reply, compose and attach files without switching tabs.
- A spreadsheet of live deals
Deals
Track every brand deal through its stages with the deliverables, the dates and the other side’s replies attached.
- A proposal template and an e-signature service
Proposals · Contracts
Send a priced proposal built from your rate card, get a clear accept or decline, then draft the contract from that deal and have it signed in the browser.
- An invoicing tool
Invoices
Send an invoice with a Stripe pay link so a brand can pay by card instead of promising a bank transfer.
- A video call app
Meetings
Hold the call in Herd with video, screen share and chat, and let guests join from a link with no account.
- A media kit PDF you re-export every month
Media kit
Build it once, edit it whenever, and share a link that is always showing the current version.
- A shoebox of receipts and a year-end panic
Expenses · Financials
Log a cost with the receipt attached, then read revenue, outstanding invoices, cashflow and a tax view in the same financials workspace.
And what it does not replace
Herd is not a link-in-bio tool. The public profile is a page a brand reads before booking you, not a link hub for your audience, so keep the link page you already have.
Publishing covers four networks. LinkedIn, Pinterest, Threads, Snapchat and Twitch are not wired up, so they are not on the list. There is no affiliate tracking and no workflow builder either: scheduled publishing and automated reminders are real, a machine that runs the business for you is not.
And if the job that keeps you awake is filtering hundreds of millions of profiles by audience location before you spend a budget, a discovery tool still does that better than we do.
Every feature Herd has, grouped by job, or read the honest comparison with Modash if creator discovery is the part you cannot do without.
For creators
Run the business side from one screen
A creator business is a content job and an admin job wearing the same hat. Herd takes the admin: the calendar, the deals, the paperwork and the money on one login, with a media kit at herduk.co.uk/yourname that updates itself instead of a PDF you re-export every month.
- Plan the week on one calendar and publish to four networks from one composer.
- Read and reply to brand email from the Gmail or Outlook account you already use.
- Send a proposal, sign the contract in the browser, then raise the invoice from the same deal.
- Get paid through Stripe into your own bank account. Herd adds no percentage to an invoice payment.
For brands
Run the campaign without the spreadsheet
One plan for the marketing team: ten seats, 25 active campaigns, and every message, file and approval sitting against the campaign it belongs to. Reporting is deliberately modest. You get CSV exports and an activity log, not attributed revenue, and this page says so before you sign up.
- Write the brief once and invite creators into it. An accepted invitation creates the deal on both sides.
- Search creators on Herd by niche, platform and budget per post, then save the ones you like.
- Approve deliverables or send them back with a note, with the trail kept against the campaign.
- Pay a creator invoice by card. The money goes to the Stripe account the creator owns.
For agencies
Your whole roster, one system
Act for a creator without logging into their account. Pitch the roster to brands you are connected with, paper the deal, invoice the brand, and let the commission split out of that same payment instead of being invoiced for separately a month later.
- Every signed creator on one roster, with their live deals, campaigns and paperwork attached.
- Search an external index of more than 300 million public profiles and reveal contact details only when you need them.
- Set a commission rate, see what you are owed on each routed deal, and take it through Stripe Connect.
- Give each brand client a white-label portal on a private link that carries your name, not ours.
Publishing
Publish to four networks from one composer
Instagram Business accounts, Facebook Pages, TikTok and X each connect through a login on the network itself, so nothing is scraped and no password is handed over. Write the post once, pick the channels, set a time, and a scheduled job on the server sends it, whether or not your laptop is open.
Publish to
- TikTok
- X
Next up
- Threads
- Snapchat
- Twitch
Money
Money that lands in your own bank
Payments run on Stripe Connect. You onboard once inside Herd, and from then on a brand pays an invoice by card through a link and the money settles into the bank account you gave Stripe. Herd never holds it and there is no wallet to withdraw from.
An invoice can be raised from the deal the work sits on, so the amount comes from the deal rather than being retyped. Expenses, cashflow and a tax view live in the same financials workspace, ready to hand to an accountant.
- 0%
- The Herd fee on a brand-to-creator invoice payment. Stripe card fees still apply.
- 5%
- Platform fee on a digital product sale, the default on Pro.
Pricing
Simple pricing in pounds
One price per side of the market, in pounds, with VAT added where applicable. Creators can sit on the Free plan for as long as they like; brands and agencies can book a live demo before they subscribe, and every paid plan has a 14-day cooling-off period.
Free
Have a proper look around
£0/month
No card needed.
- Content calendar and drafts
- One draft deal to set up
- Invoice preview
- Dashboard with sample data
- Video editor · 1 watermarked export a month
- Community
- Send invoices or activate deals
- Inbox, meetings, media kit
- 7 days of history
- No social integrations
Starter
Run the business by hand
£99/month
Billed monthly. Cancel from your settings at any time.
- Active deals · Up to 5 at a time
- Send invoices your clients pay by card through Stripe
- Stripe payouts to your own bank
- Gmail or Outlook inbox and opportunities queue
- Live media kit, rate card and video meetings
- Video exports · 5 a month, no watermark
- Social integrations · 2 connected accounts
- Contracts, expenses, products and memberships
- 90 days of history
- No automated reminders
Pro
The whole business, no limits
£299/month
Billed monthly. Cancel from your settings at any time.
- Unlimited active deals and video exports
- Contracts with e-signature
- Proposals to brands and agencies
- Payments page with your Stripe balance and payout history
- Digital products and memberships
- Expenses, cashflow and tax-ready exports
- Asset library and email
- Unlimited social integrations
- Prices in GBP. VAT added where applicable.
- Annual billing saves 17% on creator and Brand plans and 20% on the Agency plan.
- 14-day cooling-off period on every paid plan.
- Card payment through Stripe. Cancel from your settings at any time.
- Platform fee on digital product sales: 5%.
Questions
The things people ask first
Short answers, including the ones where the answer is no.
- Herd is one workspace for the three sides of the creator economy. Creators run their content, deals, paperwork and money in it. Brands run campaigns in it. Agencies run a roster in it. When two of those sides are both on Herd, they are looking at the same deal rather than emailing about it.
- Creators pay nothing on Free, £99 a month on Starter or £299 a month on Pro. Brands pay £999 a month and agencies pay £1,999 a month. Annual billing saves 17% on creator and Brand plans and 20% on the Agency plan. Prices are in GBP with VAT added where applicable.
- Yes, for creators. The Free plan gives you the content calendar, drafts, one draft deal, an invoice preview, the community and one watermarked video export a month. Sending a real invoice or activating a deal starts on Starter at £99 a month.
- No. Creators have a Free plan they can use for as long as they like. Brands and agencies can book a live demo with our team, then subscribe when they are ready. Every paid plan has a 14-day cooling-off period from the date you subscribe.
- Instagram Business accounts, Facebook Pages, TikTok and X. Each connects through the network’s own login. LinkedIn, Pinterest, Threads, Snapchat and Twitch are not live yet, so we do not list them as if they were.
- It posts. You write the post once, pick the networks and set a time, and a scheduled job on the server publishes it. Your laptop does not need to be open and there is no reminder to copy and paste anything.
- Not for everything. You can email anyone from the Herd inbox, and a guest can join a video meeting from a link with no account. Campaign invitations, proposals and contracts do need the other party to have a Herd account, because they respond inside their own.
- In two narrow places: some writing assistance in the content tools, and extracting action items from a meeting transcript. Creator scoring for brand search is a set of rules based on engagement, safety and profile completeness, not a model, and we do not describe it as AI matching.
- Yes. Herd UK Ltd is registered in England and Wales, prices in pounds, and handles data under UK GDPR. Contracts and terms are governed by the law of England and Wales.
Comparisons
How Herd compares
We wrote these ourselves and each one names a job the other product does better, because you will find that out in week two anyway. Competitor prices were last checked on 21 September 2026.
See all comparisonsHerd vs Beacons
Beacons is the better product if your money comes from your own audience through a link in a bio.
Herd vs Modash
Modash wins on discovery by a distance and we are not going to pretend otherwise.
Herd vs Kitly
Kitly is a strong, narrow product: a trustworthy media kit and a light collaboration tracker, at a price that is hard to argue with.
Herd vs GRIN
GRIN is the stronger choice for a US ecommerce brand paying creators on sales, because the affiliate and Shopify stack is genuinely deep.
Put the whole thing in one place
Content, deals, contracts, invoices and payments, in pounds, on one login. Creators can start free.
14-day cooling-off period on every paid plan.